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The Merchants of Cool

The Merchants of Cool

"How businesses market to American teenagers, and the effect they have together on popular culture."

7.5/10 2001 55m Released
DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Director: Barak Goodman
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Top Cast

Douglas Rushkoff
Douglas Rushkoff
Self
 Christina Aguilera
Christina Aguilera
Self
 Greg Berlanti
Greg Berlanti
Self
 Jessica Biel
Jessica Biel
Self
 Adam Carolla
Adam Carolla
Self
 Fred Durst
Fred Durst
Self
 Malcolm Gladwell
Malcolm Gladwell
Self
 Carson Daly
Carson Daly
Self
 Lewis Goldstein
Lewis Goldstein
Self
 Shaggy 2 Dope
Shaggy 2 Dope
Shaggy 2 Dope
 Brian Graden
Brian Graden
Self
 Tom Green
Tom Green
Self (archive footage)

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